Tuesday, January 26, 2010

What about the name.....Baumshell?

Coming up with a name can be a tedious task. I tried to come up with witty, fun names. Having no real luck. I began to print out labels with Baum Creations on ribbon and putting them on my nursing covers. I was not thrilled with the name or my "wanna-be" labels. (For all of you who have this label...consider it vintage.) I wanted something that expressed who I was. At lunch with some friends celebrating birthdays, I decided to get their thoughts on some names. There was one name I had thought about for a while, but thought it might be hoakie. So a little scared of saying it out loud... I looked down and then said, "What about Baumshell?" I was totally surprised by their reactions. They really liked it. It was witty. It was catchy. It expressed me. It became Baumshell. What a great name. I have to thank my husband for this. He is the reason I have the last name Baum...I just added the "shell."

Why is it reversible?

The reversibility came by accident. Sewing a nursing cover like the ones you see everywhere would mean a lot of pressing of seams or purchasing a serger. Pressing seams is time consuming. Buying and learning how to use a serger was not in the cards at the time. So I decided it would be reversible. Coordinating fabrics merging together to give options for the mom and ease of sewing for myself. I received countless comments from moms who were given a Baumshell cover. They gained more confidence nursing in public with a little extra weight to drape over the baby and themselves. They liked the stability and durability of the cover. The one comment expressed time and time again is how much their babies loved the cover. They would get excited for feeding time because they knew what was coming as soon as they saw the cover. It made sense. Babies enjoy colorful patterns. Look at all the newborn toys....colorful, fun patterns. Who would have known what began as an easy way to sew a nursing cover would have turned into a stylish and positive nursing experience for both mom and baby? A win, win situation.